Tesla

For Tesla, the brief focused on closing the gap between perception and reality — making EVs feel less like a future decision and more like the obvious choice today. The approach centered on two platforms: one reframing ownership by eliminating the everyday friction of gas-powered vehicles, and another reinforcing Tesla's legacy of innovation since 2008.

Working on an accelerated two-day pitch timeline, I played a key role in concept development and design, leveraging AI workflows to rapidly explore, iterate, and bring ideas to life. The result is a sharp, cohesive set of campaign concepts designed to simplify the EV conversation and position Tesla as both the practical and proven choice.