Elanco

As Elanco's AOR, I operated as a lead designer across the business — supporting brand system overhauls, campaign development, production, and digital experiences. I led organic social efforts generating 30M+ impressions in six months, art directed shoots, contributed to product launches and rebrands across brands like Seresto, K9 Advantix, and Advantage XD, and supported their ecommerce experience. I also helped concept and design talent acquisition campaigns — working across whatever the brand needed, at scale.

For Seresto, we needed to break through a category full of predictable, feel-good pet content where everything looked the same. We leaned into a simple, honest truth — fleas and ticks suck, and sometimes pet ownership does too. The Stop Sucking campaign brought a more direct, unexpected tone across digital, social, and owned channels — doubling CTR, tripling impressions, and driving a 20% lift in engagement.