Cincinnati
Children's

Cincinnati Children's maintains national recognition but faces real competition in the local market. When the hospital advanced from 3rd to 2nd in the US News national rankings, the moment called for a campaign worthy of the milestone — and when a telehealth app needed a launch, the strategy had to work across every channel simultaneously.

Across both efforts I contributed to brainstorming, visual concepting, broadcast commercial post-production, billboard retouching, and a multi-channel digital campaign — including social, display, OOH, app store, and paid search. The CincyKids Health Connect launch delivered 34.6M impressions and 670 app downloads in its first three months.